Jessica Danielson

         UX and Behavior Design.

Bike Fit App

anger catfish custom bike shop.

Angry Catfish is a bicycle and coffee shop in Minneapolis. A pillar of their business is custom bike fitting. Another group created an app to bring their paperwork into a digital format. My team work to redesign and make it more usable for them

Angry Catfish was previously using a paper form system to track their bike fits and order custom bike. They expressed a problem with disorganization of the papers and not all staff having access to them. Developers made them a web app that replaced the paper form. The app was a 1-to-1 replacement of the form that didn't reflect the fit process or greater needs of the business.


We used cognitive walkthroughs and primary user research to evaluate the existing app then create a recommendation based on our findings and execute a prototype.

Man using a lazar to check a bike fit

cognitive walkthrough.

The cognitive walkthrough revealed that several keys created problems throughout the app. Some of the problems the wording that was not representative of the action, lack of feedback within on the forms, and unclear icons.

primary user research.

My team went to conduct the contextual inquiry with the two bike fitters at Angry Catfish to better understand their process. And this is where I notice breakdowns in the app. 
Watching them use the paper version of the forms, I was that they were using the forms much more flexibility than going through strictly in order and often went different parts of the two forms based on the riders feedback


My recommendation stem from changing the language used on the button to match their actions and dividing the forms into parts that correspond to the ways employees go through fittings. 
Below is an annotated prototype created in Sketch and Invision that explains my changes

This app is the second iteration of a web app created for Angry Catfish to assist them with bike fits.  A previous full-stack development class executed the first design of this app.

other solution.

Listening to the Client, it's started to sound as though the problem was with the formThe problem was with the storage of the forms. Another option beyond a web app would be an editable PDF and leverage their existing Dropbox. The expense of building and maintaining the storage for this web app seems out of scale for a small business. 
Using their existing systems would still allow for all the staff to access fit information without damaging the file
The file would be saved directly to their existing Dropbox. They have a current customer management software that is quickly growing in functionality. It maybe a better use of a resource to wait for that to expand to file storage given their current growth rates.